An excerpt from an article in Technorati reports:
“For many businesses, supporting a not-for-profit organization in its mission is more than about providing a donation at the end of the fiscal year — it’s part and parcel to what they do as a company. Giving is integral to their identity.
In 2006, the company didn’t even exist, until founder Blake Mycoskie visited a community in Argentina, and noticed that many children there owned no shoes. Mycoskie created the concept of Tom’s Shoes, which sells a pair of shoes, and as part of the transaction a pair of shoes is donated to communities like the one he visited. It’s win-win for the customers, Tom’s Shoes, and needy communities around the world.
It didn’t take long for Mycoskie to bring 10,000 shoes back to Argentina with him. The concept has grown to include a line of Tom’s Eyewear. As part of what they do, employees of Tom’s are very proud of their contributions, and often get to travel with Mycoskie and his family to provide the donations.
Perhaps you can’t restructure what you do to such an integral level, but are there aspects of your small business’ goals that could have your charitable heart and soul merged within?” Small Businesses Bring Together Charities and Clients, Technorati, Author, Steve Woods, January 9, 2012.
Besides, the tax advantages and the obvious goodwill image, a company can achieve by such an integration of this philosophy , there is an impact that is made on the community that has far reaching effects. It ultimately feeds into bettering the conditions that encourages economic prosperity and health.
There is a great need today in the charitable and non-profit world to not only get needed funds but to also receive active, regular participation and support from the business community in terms of funding, leadership and good old elbow grease. The same talent that helps to make businesses efficient and successful will also help the charitable world do the same.
Interesting enough as that world is able to really become successful in providing services and goods to the needy , many of the expenditures we see in terms of addressing those same items that impact us in taxes will reduce. The burdens of the problems, as a result of non-prevention or non-counteractive measures , I believe, will continue to rise, if we do not make being charitable a key part of our business mission.
In an economy that still is reeling under the great recession caused by policies and actions, real and perceived, by those who tried to maximize profits with no concern of the effect of such reckless risk taking, charity combo business models are resonating more in the financial markets and also in many customer bases.
It brings the company into the community and shows customers that the company really cares. That personal message makes most consumers turn into loyal advocates. The residual is typically more business. It operates on the principle of abundance. What you give , returns back to you many fold.
There is another benefit from such a business strategy. The company employees enjoy a deeper experience from their employment with their firm. It allows them to experience the very personal satisfaction of service. It allows them to bond with fellow employees out of the office as they work on the charitable cause. This also helps to create a more loyal employee base by giving them a real value that goes beyond their work.
The ultimate residual of this combo business strategy is simply feeling good about doing good. Just what your community and business needs.
- Generation Give Partners with Charitable Clothing Company, Pay It Forward, to Make a Donation for Planet Aid (prweb.com)
- SBALoansToday.com Recognizes Burg Simpson for Giving Back (prweb.com)
- Pay It Forward Releases Plan to Effectively Impact Positive World Change That Changes How Donors Approach Charitable Giving (prweb.com)
- The Right Way: Sharing Spree is Social Shopping with a Charitable Heart (rightsignature.com)
- TOMS: A Great Cause, or a Cause for Concern? (bizgovsoc4.wordpress.com)
- Giving Deadlines (worthwhile.typepad.com)
- Get to Business: ‘Start Something That Matters’ (usm.uloop.com)
- Nissan’s Charitable Foundation Seeks Grantees for 2005 (motortrend.com)
- Pay It Forward Releases Plan to Effectively Impact Positive World Change That Changes How Donors Approach Charitable Giving (virtual-strategy.com)
- The Blackbaud Index: Overall Charitable Giving Up 1.7% in November and Online Giving Up 13.3% (virtual-strategy.com)